Plates of pastries. Venti lattes half-drunk. Laptops over-heating the room. Cables everywhere. Air-con struggling. Deep fatigue. Penny's late; again. No markers for the white-board.
The strategy after 90 minutes: let's re-run the last campaign and hope it takes this time.
A 70 minute rambling, bloated, statistically corrupt, charted to oblivion PowerPoint presentation. A state of deep trance achieved rapidly in the audience.
The strategy after 90 minutes: let's get some more data and can someone pop out to Starbucks?.
Small, lean meeting. 60 minutes. 1 Legal Pad. 30 minutes walk and talk. 20 minutes action and prioritise. 10 minutes assign responsibities and roles.
The strategy after 60 minutes: targetted telephone campaign to our Long Tail.