1. Have fun. What's the point if you are not?
2. Establish David and Goliath scenarios which people love eg. with BA, with Cola. People love a good story especially where the 'little guy' takes on the big corporation.
3. Skim markets, sell and move on. Classic marketing startegy. The key is to be bold and get out.
4. Think sexy. Think red. Oh and did I mention: have fun. Something about a peak experience?
5. Be comfortable with you: wearing a jumper is fine. Be the best version of you. Not a poor copy of someone else.
6. Stay young. And hence be agile and creative.
7. Screw it, let's do it. Yep. JFDI!