1. Sell reasons to act. What’s in it for the customer?
2. Talk about them more. And less about you.
3. Any objection gives you your next objective.
4. Close to get feed-back. How else will you know how you are doing?
5. Ask for the business.
6. Ask for the business. Yes, do it again.
7. Deserve the business. If you do, you will get it.