1. Recognise that you have a brand whether you want to or not: your brand is how people refer to you/talk about you when you are not present.
2. Calibrate your current brand by imagining colleagues (who know you well) are talking about you when you are not present. They are talking fairly and positively, but honestly. What are they saying?
3. Repeat the exercise. What would you like them to be saying?
4. What are three actions you could take over the next three months to close the gap between 2 and 3?
5. Review your CV every month. This document-for good or for bad-is a snap-shot of you. Does it represent you well?
6. How much of your 'worth' is due to the company that employs you, and how much is intrinsic to you? The greater the latter, the better.
7. Adopt the mindset that you run your own business. Protect your reputation.
8. But don't let 7 stop you from standing for something. All strong brands do. What do you stand for?