Today's off-site: (1) but what if we did? (2) what if it isn't that their products are better; it's simply that their people sell better? (3) where exactly are we different compared to our competitors? (4) what do we learn from Kodak? (5) what are we going to do differently as a result of this meeting? (6) Do we really understand the implications of the Boston Consulting Matrix? (7) what's the question none of us are willing to ask because it is simply too hard to answer?